This two day meeting provides a
forum for Utility management of Key Account programs.
This venue, for utility executives,
is strategically designed to support the development of knowledge regarding the
management and maintenance of relationships with key accounts, enhance marketing,
and sales skills, and provide a networking opportunity that will be supplemented
through the year using other resources such as social media and webinars.
Content is not specific to gas or electric utilities.
Key focuses of the program
Customer SAT improvement;
Account management techniques;
Channel management for large
Cultivating a sales environment
at a utility;
Best practices in marketing and
sales (both in the industry and outside);
Segmentation and selection;
Using 3rd party data to enhance
Developing great Key Account