This two day meeting provides a forum for Utility management of Key Account programs.

 

 

This venue, for utility executives, is strategically designed to support the development of knowledge regarding the management and maintenance of relationships with key accounts, enhance marketing, and sales skills, and provide a networking opportunity that will be supplemented through the year using other resources such as social media and webinars. Content is not specific to gas or electric utilities.

 

Key focuses of the program include:

 

  • Customer SAT improvement;

  • Account management techniques;

  • Channel management for large accounts;

  • Cultivating a sales environment at a utility;

  • Best practices in marketing and sales (both in the industry and outside);

  • CRM systems;

  • Segmentation and selection;

  • Using 3rd party data to enhance demographics;

  • Developing great Key Account managers;

  • Data sharing.

 

If you have questions regarding Key Account Forum, please contact:

Shelley Carter

Key Account Forum Manager

Thank You 2016 Key Account Forum Sponsors: