Branding and Competitive Positioning Consultant, Customer Focused Teams, Author

Joe Calloway is a business writer and performance consultant whose client list reads like a “Who’s Who” in business. From IBM and BMW to American Express and Saks Fifth Avenue, a wide range of companies depend on Joe for insight into today’s marketplace.

His books include: Becoming a Category of One –How Extraordinary Companies Transcend Commodity and Defy Comparison , recommended by Publishers Weekly as “a no-nonsense guide to beating the competition;” Indispensable: How to Become the Company That Your Customer Can’t Live Without; and Work Like You’re Showing Off: The Joy, Jazz and Kick of Being Better Tomorrow than You Were Today.