
Branding and Competitive
Positioning Consultant, Customer Focused Teams, Author
Joe Calloway is a business writer and performance
consultant whose client list reads like a “Who’s Who” in
business. From IBM and BMW to American Express and Saks
Fifth Avenue, a wide range of companies depend on Joe for
insight into today’s marketplace.
His books
include: Becoming a Category of One–How Extraordinary
Companies Transcend Commodity and Defy Comparison ,
recommended by Publishers Weekly as “a no-nonsense guide to
beating the competition;”
Indispensable: How to Become the Company That Your Customer
Can’t Live Without; and Work Like You’re Showing Off: The
Joy, Jazz and Kick of Being Better Tomorrow than You Were
Today. |